Wellness Package Redesign

Vitamins and supplements are being sold at higher rates than this point last year. With the pandemic and social media promoting a "Self care" wellness focus to millennials and Generation Z. "Younger people are generally drinking less alcohol, smoke less cigarettes, go to the gym more and care about their personal wellbeing.” (Financial times)

Created in 1971 NatureMade is a wellness brand in need of a redesign for this younger market. 

This project redesigned the brand logo and package with a tote bag merchandise.