Chowbus
Chowbus is an online food ordering, payment, and delivery platform founded in 2016 by two Chinese focusing on authentic Asian cuisine delivery.
The project is a comparative advertising campaign promoting Chowbus against local online ordering platforms that take the majority of the market shares in the US such as Seamless.
Insight
Concept
Demystifying Asian cuisines - get education of the food you don’t know and get them through the App.
Tell the stereotypes of Asian foods along with real Asian cuisine images and texts to educate potential users who don’t know about Asian food and lead audiences to download the App.
Excution
OOH along the way of transportation with Asian foods images showcasing what the food is, where to get the food, and what ingredients there are to educate potential users who don’t know about authentic Asian foods, along with information about the platform to let audiences to download and get the food showcasing on the poster.
